Hire ‘milkshake’ to do the job

I’ve been attending a ‘Product Development’ course and a memorable video was presented yesterday:

Clayton Christensen is looking at a product from a different and magnificent (at the same time) perspective. It seems one of the major parts in product development is to find out – 'what sort of job the clients are expecting to be done by the product'. Truly ingenious…

I searched and read some articles, and also gathered some of the best quotes from Professor Clayton M. Christensen. Enjoy:

“Decide what you stand for. And then stand for it all the time.”

“I had thought the destination was what was important, but it turned out it was the journey.”

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

“It's easier to hold your principles 100 percent of the time than it is to hold them 98 percent of the time.”

“Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.”

“In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between our deliberate strategies and the unanticipated alternatives that emerge.”

“Resources are what he uses to do it, processes are how he does it, and priorities are why he does it.”

“You can talk all you want about having a clear purpose and strategy for your life, but ultimately this means nothing if you are not investing the resources you have in a way that is consistent with your strategy. In the end, a strategy is nothing but good intentions unless it's effectively implemented.”

“In order to really find happiness, you need to continue looking for opportunities that you believe are meaningful, in which you will be able to learn new things, to succeed, and be given more and more responsibility to shoulder.”

“…I came to understand that while many of us might default to measuring our lives by summary statistics, such as number of people presided over, number of awards, or dollars accumulated in a bank, and so on, the only metrics that will truly matter to my life are the individuals whom I have been able to help, one by one, to become better people.”

“If you defer investing your time and energy until you see that you need to, chances are it will already be too late.”