Some great adverts

Looking at some very creative and great adverts and thinking about what makes a great commercial… great. Well, first it needs to tell a story. But not just any kind of story – the story should have unexpected and unusual ending. Second, the atmosphere should be unique – it needs to suck the visitor inside the advert reality. Third… and you know this – it is all about emotions, so the advert should provoke a bit of a drama and/or fun and a lot feelings, while watching it. And never forget the formula:

          useful + entertaining = valuable

In the particular case of creating valuable advert the entertaining part prevails but the result could really be outstanding. Enjoy some great adverts and feel free to add your favorite ones in the comments below too.