External SEO

In this article I am going to write about some basic and advanced techniques on how to do your external SEO. For those of you who are not familiar with it, external SEO means “link-building” to your website and your pages. According to many SEO gurus the external SEO is more important than the internal SEO but I would suggest you have decent internal SEO done before doing the external one.

Registering your website with Search engines and directories/web catalogs

It is very important to register your web site with the major Search engines. The top Search engines currently are:
Google - https://www.google.com
Yahoo - https://www.yahoo.com
Ask - https://www.ask.com
HotBot - https://www.hotbot.com
AltaVista - https://www.altavista.com
Lycos - https://www.lycos.com
You need to ensure that your website appears on all those Search engines (especially Google and Yahoo). If you are active in external links building - sooner or later the Search engines will add your website to their databases or you could even manually add it. Also, add your website to directories and catalogs like DMOZ - https://dmoz.org/

Social sites - to promote your website

There are plenty of websites you could promote your website and web pages. Never forget to share your article on Facebook, Google+ and Twitter. Also use these huge “articles catalogs” to promote your content and bring some external traffic to your website:
Digg - https://digg.com/
Reddit – https://reddit.com
Delicious - https://delicious.com

Offer links exchange

If you have friends with decent websites ask them to put a link to your website in their friends&partners section. Also if you are following a blog or another website put a link to it on your website and then ask them to do the same. Always use the most relevant key phrase for the title of the link. So if your web site is about SEO – Search optimization, your text/title of the links should be “SEO – Search optimization” or just “Search engine optimization”. Be very careful about what sites are putting links to your website. It is much preferred if the website is trusted and respected, and thus has bigger overall page rank.

Create back-links yourself

Join some forums or blogs discussing relevant topics to the one you write about on your website. Include a signature with your website URL to each of your posts. This way you create a lot of back-links and help your website score well on the Search engines. Do not overdo this and do not spam, or you will quickly get banned. Try to contribute to the community first and then invite the people to visit your website. This is a great way to do external SEO – just remember that it is really more important what you write on your website, so do not waste too much time to write on other peoples blogs and forums.

Join LinkedIn – https://linkedin.com

Create a profile on LinkedIn and fill in as much information as possible. There is a section “websites” where you should put the link to your website. Also join some relevant groups, take part in their discussions and invite them to visit your website.

Doing external SEO is extremely time consuming and also the results will not come fast. So be patient and remember that it is also an ongoing process – you need to do it at least several times per month to score effectively on the Search engines.